Google's Adsense program has gone through a slight facelift as the recognition of Google's clickable area has been slightly redesigned. Google has been made aware of the frequency of accidental clicks by consumers who then don't convert on the page. Google's redesigned adsense program will limit the number of accidental clicks on advertisements as well as save advertisers wasted revenue on the ads. During the transition time period, Google is reimbursing advertisers whom they feel have been charged with an accidental click.
The improvements that Google has made include enhanced text ads. In previous adsense interaction, users could click on both the background and full text of an ad, but now they can only click on the title and URL of a text ad. By allowing users to click only on the ad title and URL, the frequency of accidental clicks will be decreased along with an increased user experience.
These enhancements are on par with the ongoing advancements that Google implements to create the best user friendly interactivity. Google is always researching new methods to enhance and improve their site, and the update on adsense is only the beginning.
Monday, March 17, 2008
Monday, February 25, 2008
The BigI105 Radiothon
Currently I am interning at Citadel Communications, where I work as a promotions assistant at the country radio station I105. For the past week I have been fortunate enough to be apart of the marketing and the promotions for the largest radiothon in the area benefitting The Children's Miracle Network. This is an event that is recognized throughout the area as it solely benefits the Children's Hospital at The Hershey Medical Center. The radiothon was a three day live broadcast from the Lancaster Harley-Davidson, and I was responsible for much of the marketing and promotions for the event.
The radiothon broadcast began on Friday, February 22 and ran through Sunday the 24th, however I105 has been preparing for the past year. I began my internship in January so I fell into the marketing research and planning near the end, however my responsibilities ranged from basic marketing, marketing research, networking, and promoting the event.
My involvement with the radiothon began in late January by receiving autographed materials from national recording country artists to be auctioned at the event. Autographed materials ranged from a signed Kenny Chesney CD to a guitar signed by George Strait. I then replied to these artists with thank you letters which maintains a professional relationship for future events. The radiostation donated $5,000 alone from the autographed materials so it was a big success. As far as interacting with famous people, I105 and Lancaster Harley Davidson brought Willy G. Davidson, grandson of Harley Davidson, to the event. Willy G.'s presence alone made the event very easy to advertise as well as generate a large amount of money to be donated.
As the commencement of the event began to grow near, advertising was a large concern of I105. Since we own the radiostation, naturally it was very easy to advertise on the air. For those who don't listen to country music, I created and posted flyers in and around the Lancaster area, as well as the Harley Davidson dealership. We touched many other media outlets including online advertising on many websites, television on WGAL, as well as local newspapers. There is more to advertising than just creating and posting advertisements as I was consumed with research marketing as our station was aiming to surpass the benchmarks that were set in previous radiothons.
All of the preperation paid off as the event ran smoothly and with all of our combined efforts, we raised over $200,000 for The Children's Miracle Netowork.
The radiothon broadcast began on Friday, February 22 and ran through Sunday the 24th, however I105 has been preparing for the past year. I began my internship in January so I fell into the marketing research and planning near the end, however my responsibilities ranged from basic marketing, marketing research, networking, and promoting the event.
My involvement with the radiothon began in late January by receiving autographed materials from national recording country artists to be auctioned at the event. Autographed materials ranged from a signed Kenny Chesney CD to a guitar signed by George Strait. I then replied to these artists with thank you letters which maintains a professional relationship for future events. The radiostation donated $5,000 alone from the autographed materials so it was a big success. As far as interacting with famous people, I105 and Lancaster Harley Davidson brought Willy G. Davidson, grandson of Harley Davidson, to the event. Willy G.'s presence alone made the event very easy to advertise as well as generate a large amount of money to be donated.
As the commencement of the event began to grow near, advertising was a large concern of I105. Since we own the radiostation, naturally it was very easy to advertise on the air. For those who don't listen to country music, I created and posted flyers in and around the Lancaster area, as well as the Harley Davidson dealership. We touched many other media outlets including online advertising on many websites, television on WGAL, as well as local newspapers. There is more to advertising than just creating and posting advertisements as I was consumed with research marketing as our station was aiming to surpass the benchmarks that were set in previous radiothons.
All of the preperation paid off as the event ran smoothly and with all of our combined efforts, we raised over $200,000 for The Children's Miracle Netowork.
Monday, February 11, 2008
Yahoo! vs. Google
In response to Microsoft's $44.6 million offer of Yahoo!, the online community simply said No Thanks. Microsoft's vision is to create a competitor to Google's commanding position in the online advertising market and the best acquisition would have been Yahoo!. There's no wonder why Microsoft was so adament to purchase Yahoo! as the online advertising market was worth roughly $40billion last year alone. Microsoft is searching for for a strong presence on the web and Yahoo! would have provided the online community that they are searching for.
Yahoo! rejected the offer of $31 per share and they feel that their stock is worth upwards of $40 per share. Yahoo's online portal based web services are admired by Microsoft and a large portion of their revenue is credited to the web advertising industry. With Microsoft's acquisition, the combination of web advertising, a solid search engine, and the online community would have rivaled Google.
As a simple observer of the stock market, I disagree with Yahoo's decision to pass on Microsoft's offer. Are they holding out for a better offer or what? It's not like their stock is going to suddenly increase, as their stock has been on the decline since early 2006. Even if they didn't want to completly sell out, what about a partnership? This would allow Yahoo! to conserve money on their search engine service and focus more on their online advertising and web portal service. A partnership could balance the marketshare that Google has a pretty steady grasp over. I don't think either Microsoft or Yahoo! can rival Google by themselves, but collectively there would be a much better chance.
Yahoo! rejected the offer of $31 per share and they feel that their stock is worth upwards of $40 per share. Yahoo's online portal based web services are admired by Microsoft and a large portion of their revenue is credited to the web advertising industry. With Microsoft's acquisition, the combination of web advertising, a solid search engine, and the online community would have rivaled Google.
As a simple observer of the stock market, I disagree with Yahoo's decision to pass on Microsoft's offer. Are they holding out for a better offer or what? It's not like their stock is going to suddenly increase, as their stock has been on the decline since early 2006. Even if they didn't want to completly sell out, what about a partnership? This would allow Yahoo! to conserve money on their search engine service and focus more on their online advertising and web portal service. A partnership could balance the marketshare that Google has a pretty steady grasp over. I don't think either Microsoft or Yahoo! can rival Google by themselves, but collectively there would be a much better chance.
Monday, February 4, 2008
Superbowl Commercials
With the biggest game of the year on the line and over fifty highly anticipated commercials to be broadcasted, which company got the best bang for their buck? Regardless, even one commerical priced at $2.7 million per 30 seconds would break the bank for most companies, but what about four or five commercials. Budlight is notorious for producing some very memorable commericals, however their ad agency will most likely be broke until next Superbowl season. One company that prevailed this Superbowl season was Pepsi and their upbeat commercial for Diet Pepsi Max.
The commerical cleverly presents Joe Buck and Troy Aikmen as if they were broadcasting the Superbowl and Joe Buck begins to nod off. For a slight second the viewers actually think Joe Buck is nodding off until "What is Love" by Haddaway begins to blast the speakers. Perfectly in sync to the song, everyone from Busta Rhymes and LL Cool J to a Chinese Chef and a Dad pushing his child on the swings begin to nod off. What seems to be the only cure for this is a sip of Diet Pepsi Max which instantly wakes everybody up as they begin to dance and nod their heads to the music.
I say Pepsi Co. had the best marketing scheme because they recognized their competition, however they didn't want to compete for air time with companies such as Budweiser. They were aware that they had one chance to capture the attention of the audience in the most competitive advertising market, and they prevailed. With the exposure travelling to millions of viewers across the world, Pepsi Co. utilized the four P's in marketing to gain the attention that they desired (Product, Price, Place, Promotion). They're awareness of the magnitude of competition for Superbowl commercial supremacy enabled the Diet Pepsi Max commercial to be labled as one of the best in my opinion. After all, the number one goal of advertising is to promote your product to as many people as possible for the least amount of money in order to gain the most revenue.
Watch the Diet Pepsi Max Commercial here: http://www.youtube.com/watch?v=UVYzxxgKXTY
The commerical cleverly presents Joe Buck and Troy Aikmen as if they were broadcasting the Superbowl and Joe Buck begins to nod off. For a slight second the viewers actually think Joe Buck is nodding off until "What is Love" by Haddaway begins to blast the speakers. Perfectly in sync to the song, everyone from Busta Rhymes and LL Cool J to a Chinese Chef and a Dad pushing his child on the swings begin to nod off. What seems to be the only cure for this is a sip of Diet Pepsi Max which instantly wakes everybody up as they begin to dance and nod their heads to the music.
I say Pepsi Co. had the best marketing scheme because they recognized their competition, however they didn't want to compete for air time with companies such as Budweiser. They were aware that they had one chance to capture the attention of the audience in the most competitive advertising market, and they prevailed. With the exposure travelling to millions of viewers across the world, Pepsi Co. utilized the four P's in marketing to gain the attention that they desired (Product, Price, Place, Promotion). They're awareness of the magnitude of competition for Superbowl commercial supremacy enabled the Diet Pepsi Max commercial to be labled as one of the best in my opinion. After all, the number one goal of advertising is to promote your product to as many people as possible for the least amount of money in order to gain the most revenue.
Watch the Diet Pepsi Max Commercial here: http://www.youtube.com/watch?v=UVYzxxgKXTY
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