Superbowl Commercials

With the biggest game of the year on the line and over fifty highly anticipated commercials to be broadcasted, which company got the best bang for their buck? Regardless, even one commerical priced at $2.7 million per 30 seconds would break the bank for most companies, but what about four or five commercials. Budlight is notorious for producing some very memorable commericals, however their ad agency will most likely be broke until next Superbowl season. One company that prevailed this Superbowl season was Pepsi and their upbeat commercial for Diet Pepsi Max.
The commerical cleverly presents Joe Buck and Troy Aikmen as if they were broadcasting the Superbowl and Joe Buck begins to nod off. For a slight second the viewers actually think Joe Buck is nodding off until "What is Love" by Haddaway begins to blast the speakers. Perfectly in sync to the song, everyone from Busta Rhymes and LL Cool J to a Chinese Chef and a Dad pushing his child on the swings begin to nod off. What seems to be the only cure for this is a sip of Diet Pepsi Max which instantly wakes everybody up as they begin to dance and nod their heads to the music.

I say Pepsi Co. had the best marketing scheme because they recognized their competition, however they didn't want to compete for air time with companies such as Budweiser. They were aware that they had one chance to capture the attention of the audience in the most competitive advertising market, and they prevailed. With the exposure travelling to millions of viewers across the world, Pepsi Co. utilized the four P's in marketing to gain the attention that they desired (Product, Price, Place, Promotion). They're awareness of the magnitude of competition for Superbowl commercial supremacy enabled the Diet Pepsi Max commercial to be labled as one of the best in my opinion. After all, the number one goal of advertising is to promote your product to as many people as possible for the least amount of money in order to gain the most revenue.
Watch the Diet Pepsi Max Commercial here: http://www.youtube.com/watch?v=UVYzxxgKXTY